Checkpoint / For brands
Build a world
they want to
return to.
On Roblox, attention is earned through play. We turn brand ideas into worlds people choose to explore, share and revisit.
41.2Mvisits to Boho Salon
1.4MBoho Salon community members
8–16typical weeks for a new world
01 / The opportunity
A massive audience.
Active, not passive.
Roblox is a place where people choose what to explore. A brand world can earn attention through play, then give people something worth coming back for.
Roblox Q2 2026 figures. Read the shareholder letter ↗ (opens in a new tab)
Explore audience, regions and brand examples
Who is there
Broader than the stereotype.
Among users who completed Roblox age checks at the end of Q2 2026, 35% were under 13, 38% were 13–17 and 27% were 18 or older. About one in three age-checked US users was 18 or older.
Daily players by region
One platform.
Global reach.
41MAsia-Pacific
34MRest of world
26MEurope
22MUS & Canada
Average daily active users by region, Q2 2026. Roblox investor data sheet ↗ (opens in a new tab)
Brands already playing
From fashion to food,
the range is real.
Gucci, Chipotle and Nike have each built on Roblox in their own way. These are examples of the platform, not Checkpoint clients.
The real challenge
A world needs a way in.
Building a world is only part of the job. We plan how people discover it before launch, then use creators, placements, Roblox media and fresh content to give players reasons to return.
See the traffic engine02 / The studio
Brand builders.
World builders.
Brand strategy, Roblox engineering and world-building under one roof. The same team stays close from concept through launch and beyond.
Co-founder / Studio lead
Lala
Co-founder of Checkpoint and leader of the Roblox studio behind Boho Salon. Lala guides the creative direction and player experience of a world that has reached 41.2M visits, a 1.4M member community and a Bloxy Award.
Co-founder / Engineering lead
Harry Smith
Co-founder of Checkpoint and Boho Salon. Harry leads Roblox engineering, systems architecture and game development, turning the creative brief into connected gameplay, interfaces and a reliable live experience.
Brand strategy / Partnerships
Itai Leffler
Itai brings ten years in major retail and consumer brands to the studio. The first employee at Beach House Group and founder of multiple consumer brands, Itai connects a brand’s goals with the right Roblox opportunity.
03 / Our work
Work you can enter.
A working world, a creator collaboration and one minute of gameplay. The proof sits behind the promise.
Our work in 60 seconds
The wider picture.
Real gameplay from Boho Salon, The Lab and Slime Game, including environments, interfaces and interactive systems.
Checkpoint original / Boho Salon
A world built for play.
For this beauty and fashion world we built the grand atrium, styling floor, spa and tanning suites, and a custom catalogue for hair, clothing and accessories.
Explore the full Boho Salon case study- Community members
- 1.4M
- Game visits
- 41.2M
- YouTube views
- 31M+
- Favourites
- 270K
- USD revenue generated
- Millions
Source: Checkpoint studio analytics for Boho Salon, September 2026. Revenue is a studio-supplied cash revenue claim.
Historical recognition
Best Clothing Company.
Boho Salon won the category at the 5th Annual Bloxy Awards in 2018.
View the award record (opens in a new tab)Creator collaboration / Lil Pump
Personality in the details.
We created a custom salon seat and tattoo gun, with pink-and-gold details shaped around the artist’s look. Images are model previews.
See the collaboration
04 / Commercial design
Five ways a world
can earn.
The right model depends on the audience and the brand. We design value for the player first, then consider the paths that fit the experience and Roblox rules.
In-experience purchases
Passes, repeatable products and other player purchases connected to useful or expressive gameplay.
Avatar items
Wearables let people bring a piece of the brand into their identity and other experiences.
Immersive advertising
Eligible ad formats can support a world when they fit the player experience and platform policy.
Direct integrations
Partner zones, missions and bespoke sponsorships arranged with a brand.
Physical commerce
Eligible US users can buy approved Shopify products inside a Roblox experience.
Availability, eligibility and economics vary by product and can change. Roblox monetization guidance ↗ (opens in a new tab) · Commerce requirements ↗ (opens in a new tab)
05 / Go to market
Five ways players
find their way in.
Discovery is part of the brief. We choose channels that fit the audience and make sure the experience is worth the visit when players arrive.
- 01
In-game placements
Portals and placements inside established experiences.
- 02
Roblox media
Sponsored discovery and video through Roblox advertising tools.
- 03
Creator partnerships
Creators playing the world and showing what makes it worth sharing.
- 04
Your channels
Social, email, packaging, retail and QR touchpoints.
- 05
Return loops
Events, rewards and updates that give players a reason to return.
06 / Delivery
From brief to live world.
A typical new world takes about 8–16 weeks from brief to launch. Scope determines the schedule; we agree on milestones and review playable progress together.
- Week 1
Brief
Goals, audience and success measures.
- Weeks 2–3
Concept
Game design, look and launch plan.
- Weeks 4–12
Build
Art, Luau systems, interfaces and playtests.
- At launch
Launch
Creators, placements and media go live together.
- Every month
Live
Updates, events, analysis and next steps.
After launch
A world is a channel,
not a campaign.
We can keep the world active with new content and seasonal events, then review visits, unique players, play time, return rate, claimed items and commercial outcomes against the original brief.
- Visits
- Unique players
- Play time
- Return rate
- Items claimed
- Favourites
07 / Responsible play
Design for the audience
that is actually there.
Age-appropriate content, clear commercial disclosures and thoughtful moderation belong in the concept and review process. We check the current Roblox rules for the audience, ad format and commerce features a project uses.
08 / What we build
Your idea.
A playable possibility.
From a complete Roblox world to one purposeful system, we shape the scope around what players should be able to do.
- 01
Full Roblox experiences
Concept, connected worlds, gameplay and interfaces brought together as an experience people can actually play.
- 02
Branded worlds and collaborations
A complete brand destination or a focused integration with custom assets and activities.
- 03
Interactive systems
Crafting, collection, trading, vehicles, building and other mechanics that give players something to do.
- 04
Custom interfaces
Inventories, catalogues, shops and avatar customisation designed around the way people play.
- 05
Build on what is there
New features, refreshed spaces or improvements to an existing Roblox game.
Available alongside the build
- Physical commerce where eligible
- Creator partnerships
- Roblox ad campaigns
09 / Indicative investment
Scoped to the brief.
Choose the right starting point for your goals. Final scope, schedule and quote are confirmed after we understand the idea and how the world needs to grow.
Pop-up or integration
Best for a focused brand moment inside an existing world.
From $25,000Indicative 4–6 weeks
Signature world
Best for a standalone destination with distinct gameplay.
$60,000–$120,000Indicative 8–12 weeks
Flagship live world
Best for a long-term platform with regular updates.
From $150,000Indicative 12–16 weeks
Live operations$8,000–$20,000 / month
Content updates, events, community and reporting.
Launch media & creators20–30% of build budget
Recommended planning allowance; media and creator costs are scoped separately.