CheckpointGame development studio Book a brief (opens in a new tab)

Ideas. Built. Playable. / Roblox worlds for brands

We build worlds.
You bring the brand.

Checkpoint designs, builds and runs Roblox worlds for brands. We shape the experience, plan how players find it and keep it worth returning to.

Meet the people behind the work
Book a brief (opens in a new tab)See the work
Boho Salon visits
41.2M
Boho Salon community
1.4M
Typical new-world timeline
8–16 weeks

01 / The opportunity

People choose to play.
Give them a reason to choose your brand.

Roblox is a place people actively explore. A brand world can earn their time through play, then give them something worth coming back for.

That takes more than a launch. We pair the world with a plan for discovery, creators and ongoing content.

Explore the brand opportunity
daily active users
123M
hours engaged in Q2 2026
29B
average monthly paying users
27M

Roblox Q2 2026 figures. Read the shareholder letter ↗ (opens in a new tab)

02 / The studio

Brand builders.
World builders.

Brand strategy, Roblox engineering and world-building under one roof. Meet the people who turn a brief into something players can actually explore.

See how we work

Swipe to meet everyone

Portrait of Lala
Co-founder / Studio lead

Lala

Co-founder of Checkpoint and leader of the Roblox studio behind Boho Salon. Lala guides the creative direction and player experience of a world that has reached 41.2M visits, a 1.4M member community and a Bloxy Award.

Portrait of Harry Smith
Co-founder / Engineering lead

Harry Smith

Co-founder of Checkpoint and Boho Salon. Harry leads Roblox engineering, systems architecture and game development, turning the creative brief into connected gameplay, interfaces and a reliable live experience.

Portrait of Itai Leffler
Brand strategy / Partnerships

Itai Leffler

Itai brings ten years in major retail and consumer brands to the studio. The first employee at Beach House Group and founder of multiple consumer brands, Itai connects a brand’s goals with the right Roblox opportunity.

03 / Our work in 60 seconds

The wider picture.

Worlds, interfaces and gameplay. See them in motion.

Real gameplay. From the worlds we’re building.Environments / Interfaces / Interactive systems

A montage of salon environments, fashion and avatar interfaces, slime crafting, pet hatching and trading, vehicles, building tools, combat and farming. Slime Game is early alpha; standalone systems are demos. No spoken narration.

Selected collaboration / Lil Pump

Personality,
in every detail.

For our Lil Pump collaboration, we created a custom salon seat and tattoo gun. Two pieces with a shared pink-and-gold visual direction, brought to life through bespoke detailing.

Our contribution / Custom 3D assets

Custom Lil Pump salon seat with pink upholstery, gold framework and personalised detailing

Custom salon seat

Model preview
Custom Lil Pump tattoo gun with pink and gold materials, star details and lettering

Custom tattoo gun

Model preview

More work / Playable systems

See the ideas
in action.

From the space around a player to the smallest interaction. A closer look at what we can make.

Boho Salon / World design

Spaces with a sense of place.

01

From the grand atrium to the tanning suite: two sides of Boho Salon’s detailed pink-and-gold interiors.

Custom UI / Self-expression

Make it personal.

02

Avatar styling, browsable catalogues and custom interfaces. Fashion and social gameplay built around player expression.

Slime Game / Crafting & orders

Hands-on, by design.

03

Mix, make and fulfil an order. Connected crafting steps turn a simple idea into a playable activity.

The Lab / Vehicles & building

A world that responds.

04

Vehicles, physics and in-game building tools. Systems that let players experiment with the world around them.

Pet systems / Collection & exchange

Collect. Equip. Trade.

05

Pet hatching, inventories, equipment and player-to-player trading, demonstrated as standalone gameplay systems.

Gameplay / Farming & combat

Different ways to play.

06

Farming, progression and combat mechanics, showing how different activities can work within an experience.

A note on the footage: selected work includes projects in progress and standalone system demos. Gameplay may contain third-party assets; their inclusion does not imply we created them.

04 / What we build

Your idea.
A playable
possibility.

Full Roblox experiences, branded worlds and special collaborations.
We can help shape the right starting point.

Let’s find your starting point
01

Full Roblox experiences

From the first concept to connected worlds, gameplay and interfaces. We bring the pieces together into an experience people can actually play.

02

Branded worlds & collaborations

Bring your brand or a special collaboration into Roblox, from a complete world to custom assets and interactive activities. Our Lil Pump salon seat and tattoo gun show how a distinctive identity can become part of the experience.

03

Interactive systems

Crafting, collection, trading, vehicles, building and more. Purposeful mechanics that give players something to do.

04

Custom interfaces

Inventories, catalogues, shops and avatar customisation. Clear interfaces designed around the way people play.

05

Build on what’s there

New features, refreshed environments or improvements to an existing Roblox game. We start by understanding what you already have.

05 / The traffic engine

A world needs a
way in. And a reason
to come back.

We plan how players find your experience before it launches, then keep learning from how they play. The world, launch and ongoing updates work together.

Explore the full brand approach
  1. 01 / Build

    Make it worth playing.

    A strong concept, purposeful interactions and a world that feels like your brand.

  2. 02 / Bring players in

    Launch with a plan.

    Creators, placements, Roblox media and your own channels give the world an audience.

  3. 03 / Keep it alive

    Give them a reason to return.

    Content updates, events and reporting help the experience grow after launch.

06 / Indicative investment

Find the right
starting point.

Three ways to start, from a focused moment in an existing world to a live destination of your own. Final scope and quote follow the brief.

01 / Activation

Pop-up or integration

A focused brand moment inside an existing world.

From $25,000Indicative 4–6 weeks
02 / Destination

Signature world

A standalone destination with distinct gameplay.

$60,000–$120,000Indicative 8–12 weeks
03 / Ongoing platform

Flagship live world

A long-term platform built for regular updates.

From $150,000Indicative 12–16 weeks

Live operations and launch media are scoped separately.

See the full scope and investment

07 / How we work

A clear path.
Room to explore.

You don’t need to know Roblox development.
Start with the idea. We’ll talk through the rest.

  1. 01

    Talk about the idea.

    Tell us what you have in mind, who it’s for and what you want people to do or feel.

  2. 02

    Make a plan.

    Define the scope, priorities and deliverables together, with a clear view of what’s involved.

  3. 03

    Build. Play. Refine.

    Develop the experience and review playable progress together, making space for feedback.

  4. 04

    Launch. Learn. Grow.

    Test and launch with an audience plan, then agree on updates and reporting that keep the world alive.

08 / Next steps

What are
you imagining?

A rough idea is enough for the first conversation. The brief takes 30 minutes.

  1. 01 / Share the ideaWe define the audience, goal and kind of experience together.
  2. 02 / See a directionWe return with a concept, scope and quote within one week.
  3. 03 / Start the buildOnce we agree the scope, the studio moves into design and development.
Book a brief (opens in a new tab)
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An early idea is welcome. Share the details you have, and we’ll take the conversation from there.

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